Topics: Social Media, Photography and Best Practices,
Podcasting, Marketing, and Advertising
Listen to and learn from over 20 industry leaders
at the 2020 EQBW Summit including:
Shannon Brinkman of Shannon Brinkman Photography
Shannon Brinkman grew up competing in dressage and eventing while helping take care of the 30 horses on her family’s farm, Valhalla, a riding school and breeding farm led by her passionate horse person mother and veterinarian father. Captivated by fine art, Shannon studied art, graphics, and photography in college and she began photographing equestrian events in 1991. Her fine art continued with the long-term photo project in her new hometown of New Orleans on the Preservation Hall Jazz Band that was finished in 2011, the 50th year anniversary of the Hall. Her exhibition lasted more than two years at the Mint Museum in New Orleans and she co-authored a book on the Preservation Hall, published by LSU Press. Shannon has photographed sport horses at multiple Olympic Games, World Cup Finals, Kentucky Three-Day Events, Pan American Games, and the FEI World Equestrian Games. She is the 2018 winner of the Alltech International Alliance of Equestrian Journalists Media Award for Photography, the 2014 winner of the abstract category of the FEI Solidarity World Photo Grand Prix, and the 2013 winner of the Alltech International Alliance of Equestrian Journalists Media Award for Photography. Her goal is to show the feeling and spirit of sport horses in the most artful way in images and portraits.
Vicki Lowell, Chief Marketing and Content Officer, US Equestrian
Vicki Lowell has served as US Equestrian’s Chief Marketing and Content Officer since 2016. Her 25 years of brand marketing experience include a 15-year tenure at Discovery Communications, where she led brand strategy, creative development, media planning, and digital/social marketing for Animal Planet and TLC. In that role, she helped produce a number of equestrian series, including “Horse Power: Road to the Maclay,” “Jockeys,” and the FEI World Cup Finals in 2007 and 2009. She also spent nine years with Procter & Gamble, where she led the Cover Girl Cosmetics brand and was responsible for launching the “Easy, Breezy, Beautiful” campaign. An adult amateur owner jumping competitor, Lowell also has served on US Equestrian’s Board of Directors and is President of the Washington International Horse Show. She graduated from Bryn Mawr College and has her MBA from The Wharton School at the University of Pennsylvania.
Kaitlyn Hurst of Finding the Feel
Host and producer for Finding The Feel, the leading interview-based performance horse podcast, Kaitlyn Hurst is the founder of Digital Horsemanship - a media company with the mission to make the world of elite horsemanship accessible to the everyday horse person. She is also a marketer by trade, currently leading the partner marketing team for a software startup. Kaitlyn is passionate about creating platforms for all horse people to share their passion, build confidence, and overcome obstacles.
Bonnie Taylor of The Equestrian's Marketer & CCS Innovations®, LLC
Outside of all things equestrian, what Bonnie Taylor loves most is growing businesses and brands through strategic marketing. Her 25+ year marketing career has been spent working with businesses of all sizes, including some of the world’s biggest brands such as Coca-Cola and Revlon. As the Chief Marketing Strategist for CCS Innovations®, a full-service marketing and design firm that she founded in 2009, and its sister firm, The Equestrian's Marketer, dedicated to equine-related businesses, she spends her days working with clients ranging from small start-ups to multi-billion dollar corporations on projects worldwide. She is the best-selling author of I Think I Need Marketing, and host of the national radio show, I Think I Need Marketing. A lifelong equestrian, Bonnie has lost count of the miles she has spent showing in the hunter, equitation, and jumper rings. She lives with her husband and horses on their farm in Northern Virginia.
Dani G. Waldman, Professional Show Jumper
Dani declared her professional status in 2012 after 15 years of riding, training, and winning at the top of the show jumping sport as an amateur and junior competitor in the USA. Her equestrian career thrived under the tutelage of Olympians Frank Chapot, Norman Dello Joio, and Todd Minikus. She competed in her first Grand Prix at the age of 16 and won both Individual and Team Gold Medals in the North American Young Rider Championships that same year. After graduating from Duke University, she took over the management of Starwyn Farms. She developed several innovative programs that contributed to the educational needs of the equestrian community and raised the bar on integrity and professionalism in the sport. In 2010, she acquired her Israeli citizenship and began competing under the Israeli flag. She has represented Israel in four European Championships and two World Championships. In 2017, she finished ninth overall at the European Championships and was the only female athlete in the top 12. She has won multiple five-star Grand Prix competitions, including two at the Winter Equestrian Festival, and two legs of the 2019 season of the prestigious Longines Global Champions Tour (LGCT) series. She was the only woman at the top 10 LGCT 2019 Playoffs Final in Prague. Dani is a significant member of the Israeli show jumping team and was the anchor who secured the 2020 Tokyo Olympic Games qualifying spot in Moscow this past June.
Taryn Young of Merkley + Partners and @WarmbloodsandWine
Taryn Young serves as an Account Director at Merkley + Partners, an advertising agency based in NYC, solely dedicated to the Mercedes-Benz brand. She oversees and manages 47 markets in the Midwest and has over 10 years of luxury auto advertising experience. In her free time, Taryn is an avid dressage rider and writes as a contributor for publications like Horse & Style Magazine and Dressage Today. She’s a USDF Bronze medalist who regularly shows her 17.2 hand gelding, Rayne Dance. Taryn received her BS in Advertising from the University of Illinois Urbana-Champaign and currently resides in the Chicagoland suburbs with her two dogs and husband. Taryn enjoys family, fitness, fine wine and posting on her equestrian lifestyle account, @WarmbloodsandWine.